The Association Contrarian Report is a provocative collection of thought starters curated twice a month by Association Contrarian Jeff De Cagna for senior decision-makers and emerging professionals seeking a contrarian point of view on the future of associations.
Here is one definition of the term:
(n.) someone who challenges conventional wisdom, current opinion or established practice.”
For Jeff, being a contrarian isn’t for effect. It is his sincere commitment to question the ways of thinking and acting that others take for granted.
As legacy organizations, associations need contrarian thinking to push back against orthodox beliefs so they can accelerate the pace of innovation and create distinctive and meaningful value for stakeholders.
Your association must confront and prepare for the serious and complex challenges of a world in flux. As a contrarian, Jeff can help you do that.